Tag Archives: craft beer

Week Four

The Week 4 “Message in a Bottle” is out… check it out here: Week 4 Advice: Variety is the Spice of Life Profits Determine at least 200-300 specific varieties to stock for the year: 100-150 “regulars”, and 100-150 seasonals (including leaving … Continue reading

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Week Three

The Week 3 “message in a bottle” is being delivered today and tomorrow.  Included is the following piece of advice, which builds on last week’s… Week 3 Advice: Replace Empty Booths with Craft Beer Last week, we recommended getting rid of … Continue reading

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Week Two

The Week 2 “message in a bottle” has been delivered for this week.  Included is the following piece of advice… Week 2 Advice:  Maximize Your Revenue / Square Foot Take a good look at your seating… ask yourself how often … Continue reading

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Week One

The Week One “message in a bottle” was dropped off today to select locations in Southeastern PA.  Included was the following piece of advice… Week 1 Advice:  Coupons ≠ New Customers  Coupons for “$3 off on a pizza” will not bring … Continue reading

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