Week 12 Advice: Craft Beer Events Create Buzz & Business
Host at least 1 special craft beer event every month. Don’t stop at “tastings” of one brand of beer though… Consider multiple varieties of seasonal styles (Pumpkin Ales, West Coast IPAs, etc) and other interested categories (Christmas beers, Barrel-aged beers), host craft beer swaps, beer pairing dinners, charity events, flights of rare draft beers, and other engaging events. Be sure to post your events on Beer Advocate, Rate Beer, your website, your Facebook page, through Twitter, and via email to your customer email distribution list.
12 Pack of Beer Profits 