Week 10 Advice: Educate and Inform Your Customers
Provide your customers with educational and informational support. Create good signage, put pricing on every beer, consider sorting your beer like wine – by the STYLE (not just the brand) – use shelf tags for each variety, and have flyers of helpful information – such as food pairings – from Wholesalers and places like Gateway Beers
12 Pack of Beer Profits 