Week 9 Advice: Beer Knowledge = Customer Loyalty
Train your staff on craft beer, and top-notch customer service. It’s simply not enough to stock your shelves and market your business… you MUST create a memorable experience for your customers when they walk in your door. If you want good word of mouth on Beer Advocate, Rate Beer, Yelp, and elsewhere, you MUST start by earning your customers’ trust and respect.
12 Pack of Beer Profits 