Monthly Archives: December 2010

Week 12 Advice: Craft Beer Events Create Buzz & Business Host at least 1 special craft beer event every month.   Don’t stop at “tastings” of one brand of beer though…  Consider multiple varieties of seasonal styles (Pumpkin Ales, West Coast … Continue reading →

Week 11 Advice: 2 Heads (and Budgets) Are Better Than One Develop partnerships with BYOBs and Distributors in your area…  Consider a two-way discount program with customized/branded coupons, co-advertising, or other incentives to help promote each other’s business.

Week 10 Advice:  Educate and Inform Your Customers  Provide your customers with educational and informational support.  Create good signage, put pricing on every beer, consider sorting your beer like wine – by the STYLE (not just the brand) – use … Continue reading →

Week 9 Advice: Beer Knowledge = Customer Loyalty Train your staff on craft beer, and top-notch customer service.  It’s simply not enough to stock your shelves and market your business… you MUST create a memorable experience for your customers when they walk … Continue reading →

Week 8 Advice: A little email can be VERY POWERFUL Build your customer email list – offer incentives if you have to (for example, “exclusive weekly offers, only sent by email”).  The BEST way to stay in touch with your … Continue reading →

Week 7 Advice: Connect, Connect, Connect! Last week, we recommended establishing a good online Marketing presence. Now it’s about rolling up your sleeves and getting to work… Invest some allotted amount of time every week (3-5 hrs should be enough) … Continue reading →