The Week One “message in a bottle” was dropped off today to select locations in Southeastern PA. Included was the following piece of advice…
Week 1 Advice: Coupons ≠ New Customers
Coupons for “$3 off on a pizza” will not bring in new customers from over 5 miles away… it will just reduce the $ you earn from your regulars.
However, carrying a high variety of unique and interesting craft beer WILL bring in new customers (as soon as they know about you… more on that in the coming weeks)
12 Pack of Beer Profits 